E-commerce and start-ups are all about making your life as a customer easier. As if it wasn’t enough to have enablers who will get the retail market as close as a click, there are now disruptors in the fashion and apparel e-commerce space that are making it easier for you to sift through thousands of options.
Explorate, an e-commerce site started by young entrepreneurs does just that. It lets users discover the best products from about 500 online fashion stores, all in one place. And this content is user generated.
“We are completely based on user generated content. The products featured on Explorate aren’t recommended by our team, but our users. The style statement of every person is different and therefore, we want to cater to all of them and that can be done only through crowd sourcing,” says K G Abhishek, the founder.
Started along with his St Xavier’s batchmates Hrushikesh Mande and Chantelle Menezes, Abhishek says, “Our common goal is to build something that will help consumers make smarter purchases, and we aim to build the front page of fashion using peer recommendations and reviews.”
Currently, the website caters to only women and features products from nearly 500 plus online stores including Flipkart, Amazon and Jabong, among others. Clothing, Accessories, Quirky and Beauty are listed as different product categories listed on the website.
Though currently in the initial phase, Abhishek says they soon plan to expand to men’s section with a range of products. “Our vision of personalising shopping is a challenge in itself. Using technology, we want to replicate the offline experience of shopping online and maybe even more. Social shopping is just the beginning,” he adds.
Although the website is just five months old, it has attracted eyeballs with nearly 50,000 user recommended products. “One distinctive feature we have is the online wardrobe or what we call ‘collections’. Users can maintain an online wardrobe consisting of their favorite products from all E-com stores in one place,” says co-founder Chantelle Menezes.
Hrushikesh Mande says social proof is the most important metrics for new online stores to establish their brand and organic growth. “People even with high disposable incomes do not mind buying unbranded clothes from local street market. But when it comes to online, trust (delivery, service, etc) becomes an important aspect and that’s what we provide with social proof.”