Discussing sex is still considered taboo in the Indian society, but ever since the COVID-19 induced lockdown was imposed in the country, the sales for sex toys have soared. Over the last few months, the market has seen a spike of 65 per cent.
The trends of sex products in the Indian market and behaviours has been captured in an analytical report curated by ThatsPersonal.com — ‘India Uncovered: Insightful Analysis of Sex Products’ Trends in India’.
The analysis in the fourth edition of the survey was done after a trend study of over 22 million visitors, and 3,35,000 products sold online.
As per the trends, Maharashtra emerged as the top state in the ranking for sex products sales, followed by Karnataka and Tamil Nadu.
Among metro cities, Mumbai remains on top with the highest sale of sex products, followed by Bengaluru and New Delhi. The sale in the MMR region was found nearly 24 percent more than the NCR region. Pune city also figures among the top eight.
The survey also notes that Surat city has the maximum buying appetite with a staggering Rs 3,900 per order placed. Whereas, Uttar Pradesh holds the record for maximum male buyers among all states.
“We find the market rapidly growing as Indians have shed their inhibitions and are open to experiment and try out new products”Samir Saraiya, CEO of ThatsPersonal.com.
The report also studied the surfing pattern, according to which, the favourite shopping time for women was between 12 noon and 3 pm, while men preferred to shop between 9 pm and midnight.
Vijaywada, Jamshedpur, Belgaum and Vadodara are among the cities that have more female buyers than males.
Though the buyers of most sex toys fall between the age groups of 25 and 34, the maximum time spent on the product sites consists of people between the age of 18 to 25. The analysis reveals that they land-up to buy condoms, but end up buying other pleasure products.
The survey also claims that pleasure products helped save strained marriages in 33 percent cases.
Among other aspects, it says that while most first-time buyers are male, females have placed more repeat orders.
This story was first published in Mumbai Mirror Online
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