Skip the queue, order fireworks online at leisure

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With online shopping websites mushrooming all over the internet, the days are long gone when you had to stand in long queues at stores, and now firecrackers are no exception. Diwali is around the corner, and if you live in Mumbai and are planning on buying or gifting firecrackers to your loved ones, and don’t want to take the trouble of going to the shops, then would be the right choice for you. is an online shopping website exclusively for fireworks, and was launched by Mumbai-based entrepreneurs Chetan Rane and Aniket Suryarao in Diwali the 2012, after they had to face heavy crowds and had no choice or time to select crackers for their cousins. The two studied together during their MBA and their venture is the first of its kind in Mumbai.
Speaking to dna, Rane said, “We have launched our website,, so that customers from Mumbai, Thane and Navi Mumbai can effortlessly place their orders and get their favorite crackers delivered at their doorstep in two days.”
Sharing his experience of running the online business, Rane siad, “Selling firecrackers online is the most risky venture. It wasn’t a proven market before. We had invested a pretty huge amount and we were not sure about the turnout. Who would buy firecrackers online? But this year, the company has already delivered orders to 140 customers, while have received 150 more orders from a corporate company.”
Rane further added, “Our products are not new to the market but the service we are offering is. We get orders from working people who find it difficult to go to the market. In future, we will be expanding our business in various metro cities. Before Christmas, we may also start delivering to residents of Pune.”
The company offers a wide range of products such as garlands and sparklers, flower pots, multishot rockets, combo boxes and fancy firecrackers from brands such as Cock Brand Fireworks, Cornation Fireworks, Sony Fireworks and Standard Fireworks. The company also offers combo packages with discounts, gift wraps and free shipping for purchase above Rs 1,900 discounts.

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